Columbus Community Orchestra
Strategic communication campaign for volunteer based organization focused on increasing awareness, engagement and community involvement based in Columbus, GA
Client
Columbus Community Orchestra
Year
2022
Columbus Community Orchestra
My Role and Strategy:
Campaign Development & Research: Conducted in-depth research through surveys, interviews, and content analysis to identify communication gaps and opportunities for the Columbus Community Orchestra. Designed a strategic plan to boost awareness and engagement.
Digital Engagement & Public Relations: Developed a social media strategy and proposed a new website to enhance the orchestra’s online visibility. Recommended media outreach, partnerships and community events to strengthen public relations efforts.
Creative Content & Messaging: Designed promotional materials, including brochures, flyers and digital content, to increase audience engagement while maintaining consistent branding and messaging.
Client Collaboration & Performance Tracking: Presented strategic recommendations and deliverables to the client, ensuring alignment with their goals. Established key performance indicators and an evaluation plan to measure campaign effectiveness. After implementation, the orchestra’s retention and engagement increased by 50%, and they continue to thrive with a stronger presence in the community.
"Casey’s work in PR campaigns continues to help the Columbus Community Orchestra. Their attendance and recruitment have been record-breaking due to the work Casey led with her team in class. A year after the course, I had the privilege of attending the orchestra's most recent event on 5/19, and there were minimal empty seats in the audience. It was incredible to witness. Casey has shown success in and outside of the classroom with me and has done a tremendous job as a leader in the bluestone student-run PR firm. She is the Director of Strategic Communications, and her portfolio is extensive. ."
— Kelly Williams, Professor